Omnis Beauty’s
Pivot Pro
Overview
Makeup is becoming evermore compact and portable. Current tools are too cluttering and take up too much space. People are furthermore adapting their makeup routines to become more portable and convenient to them, which is where tools need to be created. This is where Omnis Beauty's Pivot pro comes in.
Cosmetify 2019
“Almost a third of UK women (30%) admit to leaving the house in the morning before putting any makeup on”
Mintel Reports
“[People] are looking for ways to carry around their whole make-up collection”
The problem
This project addresses the shift is the modern day lifestyle and its effects on makeup habits. Trends shows that people's lives have become increasingly mobile, seeing people adapt on-the-go habit. People want their makeup routines to be as streamlined as possible with Mintel reporting that women are "looking for way to carry around their whole makeup collection".
looking specifically on how makeup routine's have changed. The own of the brand 'By Terry' say that "people love the convenience and portability of [the] minis, especially busy professionals and frequent travelers who want to keep their routines".
The Design Process
The Design Process
The Solution
The Solution
The Pivot pro
welcome to the pivot pro. The multifunctional, interchangeable brush tool, feature 5 different brush heads. The design includes the following features:
Foldable:
The brush heads can be stored away.
Interchangeable:
Heads can be unscrewed and changed depending on ones needs.
Multifunctional:
A range of heads means for different tools all in one product.
Portable:
Small and encased design means for easy travel.
Protective:
The folding function allows brushes to be covered by the handle.